Italy

Italy, with its diverse surroundings and centuries-old heritage, emerges as a versatile canvas, offering a myriad of options for hosting a wide range of events.

The country boasts numerous 'cities of art,' characterised by historical buildings and significant art collections that form its whole cultural identity. These beautiful structures seamlessly serve as picturesque settings for MICE events, providing an array of venues, from refined and formal settings to enchanting and memorable locales.

Amongst Italy’s renowned cities, we find Rome, Florence, Venice, Naples, Turin, Verona, and many others, are all capable of adapting to diverse event requirements. Moreover, the allure of these cities extends beyond their borders, as they are surrounded by picturesque countryside or coastal areas that enhance the overall experience. Imagine the enchanting Chianti region in Tuscany, the serene lake areas near Verona, or the captivating islands of Burano and Murano nestled in the Venice lagoon—each offering an exquisite complement to your event.

 Italy, being a peninsula, offers spectacular coastal treasures. The famous Amalfi Coast, where the beautifully blue sea meets the majestic mountains, has consistently captivated anyone who visits with its natural beauty. Its charming villages, delectable cuisine, and opulent venues, all enhance this region as an ideal setting for MICE events in the southern reaches of Italy. 

In the last 20 years, Puglia has surged in popularity, transforming into a sought-after destination. Modern facilities and repurposed ancient "Masserie" now stand as unique hotels, welcoming events from across the globe. 

This diverse region proves highly versatile, providing an ideal backdrop for various occasions. Within its surroundings, one can discover the iconic Trulli village, the Baroque splendor of Lecce, the gastronomic delights of Bari's street food, and the crystalline waters of Salento, offering multiple experiences. 

For over 40 years, Target Motivation has been operating nationally and internationally, bringing innovation, creativity and precision to every project. Our structure is organized into specialised business units, which allow us to offer tailor-made services, from corporate communications to the organisation of B2B events, conferences, incentives, product launches and immersive installations.

Target Motivation is also a team of format & experience designers able to transform clients’ ideas and objectives into concrete events projects with guaranteed results. Our strength lies in listening to and interpreting customer needs, transforming them into creative and concrete solutions. Innovation and change are in our DNA. We invest in new technologies and skills to look to the future with confidence, guided by passion and creativity. 

 Giorgia Sbrogiò, representative of Target Motivation, is an expert in event organisation and passionately and professionally manages international projects for the agency. With a background that combines tourism, graphics and communication, Giorgia is able to create unique experiences, from product launches to large conventions and congresses, ensuring accurate planning and impeccable management. 

Specialising in events in Italy, particularly in Venice, Turin, Modena, Bologna, Naples, Rome and Milan, she brings her experience and global vision to meet the needs of clients around the world.