UAE

Dubai is an ideal playground for incentive travel and MICE events with the tallest skyscrapers, the biggest shopping malls, the most luxurious hotels and the craziest projects! The city-state is the place where everything is possible, from seaside activities to technological discoveries, including desert safaris. Thanks to its excellent services and outstanding assets, a high level of safety, resilient infrastructure, sublime manmade islands, and a rich culture.

Abu Dhabi has also become a leading incentive travel destination. Home to a large concentration of attractions and cultural sites, Abu Dhabi is popular amongst tourists worldwide. Whether  here for a short stay or a longer break, there is so much to see and do. Highlights include Sheikh Zayed Grand Mosque, Yas Marina F1 circuit, Ferrari World, Warner Bros World and the  Emirates Palace as well as some of the best 4x4 experiences in the desert.  This stunning location can cater for just about anything you could think of in terms of 'wow' type experiences! 

As an extension of Magic Travels, an independent and family-owned Destination Management Company with a legacy dating back to 1985, SPICE is set to redefine the landscape of incentive travel. Operating across the Middle-East, specifically the UAE, Jordan, and Oman, and even extending its reach to France and Portugal, SPICE is uniquely positioned to curate extraordinary and innovative incentive travel solutions.

These diverse destinations serve as a canvas for SPICE to craft tailor-made experiences and provide exclusive services for our valued incentive partners, ensuring unforgettable journeys and unparalleled results. With a commitment to excellence and a rich history backing us, SPICE is poised to make a lasting impact in the world of incentive travel and MICE services.

 Lucie has been leading Magic Travels for more than10 years and has a deep background in luxury MICE and incentive travel. Formerly based in the Middle East, she now lives in France while travelling frequently between the group’s offices to stay personally involved in every key project. Her hands-on approach and passion for crafting meaningful experiences are at the heart of Magic’s philosophy. 

 Based in Dubai for more than 15 years, Yassin is a true expert in desert experiences and event production. Nothing escapes his attention — from seamless logistics to the finest creative details. His deep local knowledge and calm efficiency make him one of the pillars of the SPICE team 

 Jeanne has been part of the Magic team for over 4 years and is known for her boundless energy and sharp eye for hidden gems across Dubai and the Emirates. She’s tireless, always finding new ways to elevate each incentive with originality and precision.